Watch what JR, an international artist and Paul Adams, global head - brand design, Facebook have to say
Through the International Festival of Creativity, Cannes' YouTube page, we bring to you a series of ‘Cannes Learnings’ from 2012.
Here we feature snapshots from JR and Facebook's global head of brand design, Paul Adams' sessions at last year’s Festival.
In his session the artist JR shares a story about what happened when Zevs 'kidnapped' an advert that David Lachapelle shot for Lavazza.
Adams shares the four rules of engaging people on Facebook.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
