Laura Desmond (pictured), global CEO, Starcom MediaVest Group will chair the Media jury, while Tay Guan Hin, regional executive creative director, JWT Asia will head the Outdoor jury. Meanwhile, Paul Lavoie, chairman and chief creative officer, TAXI has been named the president of the Radio jury.
Said Terry Savage, festival chairman, "These three powerful individuals are, as you would expect, world leaders and highly respected professionals, whose work and skills are admired around the globe. We are truly honoured to welcome them as Cannes Lions jury presidents."
Commented Desmond, "It is an honor to be a part of one of the most respected global festivals and celebrate with my fellow jury members the world's best communications and media work. I anticipate we will see an exciting new breed of innovative, disruptive and provocative work reflective of the dynamism of the new age media terrain."
Added Guan Hin, "The outdoor landscape is changing very rapidly. Even a traditional billboard is always evolving. I'm extremely curious to see how the future will transform the outdoor medium. It's indeed exciting to be given this opportunity to lead in Cannes. My focus is to filter and ensure that the most innovative Outdoor will be rewarded," says Tay Guan Hin."
Said Lavoie, "I'm looking forward to chairing the 2010 Cannes Lions Radio jury. Radio is the ultimate test of a copywriter's craft. In our digital world we are served imagery and visual effects with greater and greater realism, yet radio still rivals with the power to stimulate our imagination and make those experiences personal and intimate. Winning a Radio Lion is an accolade like no other; its merit is all idea and no artifice."
The 2010 Cannes Lions festival will be held from June 20 - 26, 2010.