Marketing
Maisie McCabe
Jun 20, 2019

Cannes Lions 2019: Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Cannes Lions 2019: 'Woke-washing' is polluting purpose - Unilever's Alan Jope
Marketing
Jun 19, 2019
Gurjit Degun

Cannes Lions 2019: 'Woke-washing' is polluting ...

Omnicom in talks to buy Interpublic—report
Advertising
Dec 09, 2024
Gideon Spanier

Omnicom in talks to buy Interpublic—report

Omnicom closes Interpublic acquisition for final purchase price of $9 billion
Advertising
Nov 27, 2025
Beau Jackson

Omnicom closes Interpublic acquisition for final ...

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
Advertising
Feb 20, 2025

Martin Sorrell on 'lack of strategy' at Omnicom and ...

Just Published

Why brands are betting big on YouTube Shorts
Advertising
12 hours ago
Campaign India Team

Why brands are betting big on YouTube Shorts

YouTube Shorts has stopped being an experiment and started becoming essential.

Mugafi and Avalanche partner to launch global entertainment IP platform
Advertising
1 day ago
Campaign India Team

Mugafi and Avalanche partner to launch global ...

The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.

Renault launches ‘Discovery Days’ to showcase new Triber and Kiger
Advertising
1 day ago
Campaign India Team

Renault launches ‘Discovery Days’ to showcase new ...

The nationwide 13-day customer initiative is designed to introduce its latest models through immersive dealership experiences.

Jaguar Land Rover axes chief creative officer
Media
1 day ago
Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.