Indian entries accounted for 17 of the shortlists in four categories revealed on 20 June, at the Cannes Lions International Festival of Creativity 2016.
PHD India's 'Lo Kar Lo Baat' for Active Wheel Detergent is India's only entry in contention for a Lion in this category.
Six Indian entries have been shortlisted, three of which are from Leo Burnett.
The agency received a shortlist each for Bajaj (Bajaj V), Olx (Reuniting Memories) and HDFC Life Insurance (Memories for Life).
Rediffusion Y&R's 'Dipper Condoms' for Tata Motors is also shortlisted in this category.
PHD India's 'Lo Kar Lo Baat' for Active Wheel Detergent earns a shortlist in this category too and so does Ogilvy & Mather's 'Beauty Tips by Reshma' for Make Love Not Scars.
Ten Indian entries have been shortlisted in this category.
Ogilvy & Mather has six of them, all for 'Beauty Tips by Reshma' for Make Love Not Scars.
BBDO India has three for 'Dads #ShareTheLoad' for Ariel Matic.
TBWA\ India's 'Snapcounsellors' for Lovedoctor.in has also been shortlisted.
Creative Data Lions
No Indian entries were shortlisted in this category.
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