Cannes 2008: Digital gets a Full House at Cannes Lions 2008

Digital dominated Day Three of the Cannes Lions 2008 festival seminar. The day began with Isobar’s CEO Nigel Morris giving an honest account of the dilemma facing the communication industry today- how can traditional agency minds get out of the typical ‘campaign’ mode of thinking, and think more of devising a solution that best suits the audience that the brand is talking to by identifying a need in the market that the brand could then adopt.