
Campaign India is back with its collection of the most-viewed work of the year.
Through a five-part series, we'll be revealing the top 50 before the turn of the year.
Here are ads 40-31.
View the films here
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Watch the campaign conceptualised by The Womb here
Aims to bring together data science, programmatic and media tech
The engine uses AI and ML to predict how audiences will react to creative messages in real-time
Watch the film conceptualised by Grey Group here