
Our office is closed on 7 November on the occasion of Eid-ul-Zuha (Bakri-Id) and no newsletter will be sent out on Monday.
Eid Mubarak to all the readers.
There will be no newsletter on Monday, we'll be back in your inbox on Tuesday
Our office is closed on 7 November on the occasion of Eid-ul-Zuha (Bakri-Id) and no newsletter will be sent out on Monday.
Eid Mubarak to all the readers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?