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Type of agency: AdvertisingCompany ownership: IndependentKey personnel: Pushpinder Singh, founderAccounts won: Pantaloons, Cremica, Faber, TicketvalaAccounts lost: NoneSaints & Warriors kick started the year with a new campaign for its most popular brand Amul Macho, ‘Yeh to bada Toing hai’. The campaign was much talked about just like the previous campaign ‘Crafted for fantasies’ but not as much surrounded by controversies.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.