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Dec 18, 2008
Campaign India Agency Report Card: Saints & Warriors
Type of agency: AdvertisingCompany ownership: IndependentKey personnel: Pushpinder Singh, founderAccounts won: Pantaloons, Cremica, Faber, TicketvalaAccounts lost: NoneSaints & Warriors kick started the year with a new campaign for its most popular brand Amul Macho, ‘Yeh to bada Toing hai’. The campaign was much talked about just like the previous campaign ‘Crafted for fantasies’ but not as much surrounded by controversies.
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