Campaign India Team
Dec 15, 2009

Campaign India Agency Report Card: Ideas@work

Type of agency: AdvertisingCompany ownership: IndependentKey personnel: Prashant Godbole; Zarvan Patel, foundersAccounts won: Red Bull (India, Pakistan, Sri Lanka), Edelweiss, Timond, BigAdda.com (regained) and GoAir. Also Birla Life Sciences by the ideas@work design cellAccounts lost: GoAir 

Campaign India Agency Report Card: Ideas@work

Type of agency: Advertising
Company ownership: Independent
Key personnel: Prashant Godbole; Zarvan Patel, founders
Accounts won: Red Bull (India, Pakistan, Sri Lanka), Edelweiss, Timond, BigAdda.com (regained) and GoAir. Also Birla Life Sciences by the ideas@work design cell
Accounts lost:
GoAir
 
Ideas@work sprung a surprise at Goafest 2009 bagging the fifth rank amongst creative agencies. For an agency of its size, ideas@work went home with an impressive metal tally of two golds, four silvers and seven bronzes. This year, it had lost the BigAdda.com account to Creativeland Asia but managed to regain it. Over the course of the year, its design cell won Aditya Birla Life Sciences business, in addition to Edelweiss Capital. One of the agency’s biggest wins this year was Red Bull for Indian sub-continent.

Campaign Score: 8
 
How IDEAS@WORK rates itself: 9

Better than Lehmann brothers.
 

Source:
Campaign India

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