Campaign India Team
Feb 05, 2019

Buzzoka launches regional celebrity services

Buzzoka expects the service to allow brands match the audience with the right local celebrity

Buzzoka launches regional celebrity services
Buzzoka, an influencer marketing company has announced the launch of its regional celebrity services’. With this pioneering move, Buzzoka will allow brands to reach to the right audience with the right endorsing face.
 
This service is expected to bridge the gap as the mainline celebrities might not be able to travel the gap between the brand and audience in regional and rural India.
 
Ashutosh Harbola, co-founder and CEO, Buzzoka said, “Buzzoka has set sights on the 190-million-strong rural internet-user base in India and we intend to reach to the crust of the Indian market. Regional celebrity services is a step in this direction, empowering brands to connect with the untapped customers in no time.”
 
“We wish to act as a catalyst for brands and agencies which fail to devise regional and local influencer strategy. The move will be just another step in our vision to add millions of internet creators to the influencer marketing gambit," he added.
 
According to the agency's press statement, usage of social media in rural India has grown by 100 per cent during the past year, with the number reaching 25 million users. 

 

Source:
Campaign India

Related Articles

Just Published

Premium
WARC forecasts improved Asia adspend after anemic 2019
Premium
20 hours ago

WARC forecasts improved Asia adspend after anemic 2019

India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.

Premium
Ayushmann Khurrana confuses Taapsee Pannu, takes her Sprite
Premium
22 hours ago

Ayushmann Khurrana confuses Taapsee Pannu, takes ...

Watch the film conceptualised by Ogilvy here

Premium
Nike creates moving tribute to Kobe Bryant
Premium
23 hours ago

Nike creates moving tribute to Kobe Bryant

Ad aired ahead of basketball star's memorial service on 24 February