Buzzoka, an influencer marketing company has announced the launch of its regional celebrity services’. With this pioneering move, Buzzoka will allow brands to reach to the right audience with the right endorsing face.
This service is expected to bridge the gap as the mainline celebrities might not be able to travel the gap between the brand and audience in regional and rural India.
Ashutosh Harbola, co-founder and CEO, Buzzoka said, “Buzzoka has set sights on the 190-million-strong rural internet-user base in India and we intend to reach to the crust of the Indian market. Regional celebrity services is a step in this direction, empowering brands to connect with the untapped customers in no time.”
“We wish to act as a catalyst for brands and agencies which fail to devise regional and local influencer strategy. The move will be just another step in our vision to add millions of internet creators to the influencer marketing gambit," he added.
According to the agency's press statement, usage of social media in rural India has grown by 100 per cent during the past year, with the number reaching 25 million users.