Technology company Criteo has announced the appointment of Brendan McCarthy as chief marketing officer. McCarthy will lead the marketing and communications teams across Criteo's global markets.
He moves from Nielsen Global Media where he was SVP and head of communications and product marketing for Nielsen Global Media.
He said, "I'm inspired by Criteo's growth mindset and looking forward to the opportunity to position communications around the company's new vision and strategy. Criteo has an exciting future and the talented team I've joined has an incredibly compelling story – all underlining the value of Criteo's transformative technology."
Megan Clarken, CEO, Criteo, added, "Brendan strengthens Criteo's marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success. We're looking forward to Brendan's contributions as we continue building our transformation narrative."
McCarthy will be based in New York and report to Clarken.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
Watch the film conceptualised by The Womb here