Breaking news: Mediacom lands TVS Srichakra account

TVS Srichakra Tyres has handed over its media duties to Mediacom. The agency bagged the account after a multi-agency, two-round pitch. TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry. When contacted, Mediacom confirmed the news.