Campaign India Team
Dec 03, 2009

Breaking news: Mediacom lands TVS Srichakra account

TVS Srichakra Tyres has handed over its media duties to Mediacom. The agency bagged the account after a multi-agency, two-round pitch. TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry. When contacted, Mediacom confirmed the news. 

Breaking news: Mediacom lands TVS Srichakra account
TVS Srichakra Tyres has handed over its media duties to Mediacom. The agency bagged the account after a multi-agency, two-round pitch.
 
TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry.
 
When contacted, Mediacom confirmed the news.
 
TVS Srichakra is a two and three wheeler tyre manufacturer rolling out more than 11 million tyres annually.

 

Source:
Campaign India

Related Articles

Just Published

21 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.