TVS Srichakra Tyres has handed over its media duties to Mediacom. The agency bagged the account after a multi-agency, two-round pitch.
TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry.
When contacted, Mediacom confirmed the news.
TVS Srichakra is a two and three wheeler tyre manufacturer rolling out more than 11 million tyres annually.
TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry.
When contacted, Mediacom confirmed the news.
TVS Srichakra is a two and three wheeler tyre manufacturer rolling out more than 11 million tyres annually.
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