Campaign India Team
Dec 03, 2009

Breaking news: Mediacom lands TVS Srichakra account

TVS Srichakra Tyres has handed over its media duties to Mediacom. The agency bagged the account after a multi-agency, two-round pitch. TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry. When contacted, Mediacom confirmed the news. 

Breaking news: Mediacom lands TVS Srichakra account
TVS Srichakra Tyres has handed over its media duties to Mediacom. The agency bagged the account after a multi-agency, two-round pitch.
 
TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry.
 
When contacted, Mediacom confirmed the news.
 
TVS Srichakra is a two and three wheeler tyre manufacturer rolling out more than 11 million tyres annually.

 

Source:
Campaign India