Spikes Asia has announced shortlists for the Print, Media, Direct and Sales, Outdoor and Design categories. India has 37 shortlists to date. The remaining shortlists include TV/Cinema, Radio, Craft (print and cinema), Integrated and Digital, which will be announced later.
The awards will be given away on Friday, September 18 at the Spikes Asia awards ceremony.
In the Media category, there are six shortlists. This includes (in no particular order) L’Oreal India’s Garnier Sun Control by Publicis Ambience; Hindustan Times’ Opinion Poll by DDB Mudra; Tata Nano’s The Power of Nano sized Innovation by Lodestar Universal; Singapore Tourism Board’s Mad in Singapore by Starcom MediaVest Group; Tata Nano’s The power of Innovation by Lodestar Universal and Gillette Mach 3’s To shave or Not by MediaCom.
In the Direct and Sales category, there are eight shortlists. This includes (in no particular order) Prism Papyrus’ Monsters Ink by McCann Erickson; Rotary Blood Bank’s Pumping Heart by Leo Burnett India; In Gandhi’s Shoes – Let Gandhi Talk- Currency by Publicis India; IBM India’s Verb Dictionary by O&M; Mumbai Railway Police’s Backpocketing by Leo Burnett Arc Worldwide; The Times of India’s Teach India campaign by JWT and Sanctuary Magazine’s Donkey thrashes Tiger by Contract Advertising.
There is another shortlist for Sanctuary Magazine’s Donkey thrashes Tiger by Contract Advertising in the Best Integrated Direct campaign category.
In the Print category, India has six shortlists. This includes (in no particular order) Perfetti Van Melle’s Sour Marble Candies (Caveman, Diver and Tourist) by O&M; Bajaj Electrical’s Loo by Leo Burnett India; Bigadda.com’s Mughal Miniature by Creativeland Asia; Air India’s campaign (Mumbai- New York; Bangalore-Dubai and Delhi – London) by DDB Mudra; HDFC Bank’s campaign (Moon and Obama) by Euro RSCG and Reliance General Insurance’s Car by Bates 141.
In the Outdoor category, there are nine shortlists which include (in no particular order) Tide Detergent’s campaign (Ketchup, Ink and Oil) by Leo Burnett India; Sansui Electronic’s Twisted by Publicis Ambience; Café Coffee Day’s India Street 3 by Creativeland Asia; Air India’s campaign (Mumbai- New York; Bangalore-Dubai and Delhi – London) by DDB Mudra; Berger Paints’ Berger Natural Finish Colours by JWT; Sab Miller’s The Elusive Coaster by O&M; Pepsico’s Shadow by JWT India; Perfetti Van Melle’s Sour Marble Candies (Caveman, Diver and Tourist) by O&M and Bajaj Electrical’s campaign (Loo, Kitchen and Baby Room) by Leo Burnett India.
In the Design category, there are eight shortlists for India. This includes Ranjit Barot’s Drum Beats by Red Lion Publicis; Sulakshan Kulkarni Cricket Academy’s Broken Window by Red Lion Publicis; Perfetti Van Melle’s Necklace by McCann Erickson; TC Ghai’s Short Stories by Bates 141; Sulekha.com’s Arjuna the Archer by JWT; Cancer Patient’s Aid Association’s Spit Stain Graffiti by Publicis Ambience; Balwadi Night School’s Street to School by JWT; Nilgiri Dairy Farm’s Nilgiri Glug Glug Water by DDB Mudra.