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Spikes Asia has announced shortlists for the Print, Media, Direct and Sales, Outdoor and Design categories. India has 37 shortlists to date. The remaining shortlists include TV/Cinema, Radio, Craft (print and cinema), Integrated and Digital, which will be announced later.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.