Tata Consultancy Services (TCS) is the most valuable Indian brand, growing at USD 45.5 billion, according to Kantar BrandZ India's Top 75 brands report.
It takes the top spot from HDFC Bank, which was at USD 32.7 billion in 2021.
The report states that TCS’s brand value has been accelerated by global demand for automation and digital transformation, following the pandemic.
The other brands that have made it to the top five, are HDFC Bank at USD 32,747 million, Infosys at USD 29,223 million, Airtel at USD17,448 million and Asian Paints at USD 15,350 million.
The ranking was first unveiled in 2014 and the Top 10 Most Valuable Indian Brands contributing to over half of its total value in 2022.
Brands in this year's ranking come from 23 different categories, with 14 newcomers from online gaming, education, apparel and real estate.
Technology and banking brands account for over half of the total value, with six B2B tech brands and 11 consumer tech brands contributing to 35%. In addition, six banking brands delivered 19% of the total value.
According to the report, the four fundamentals responsible for powering brand growth, are function, convenience, experience and exposure.
It also shared that brands must not only have a functional meaning, but also a layer of emotional meaning.
Key highlights of the study include:
- 57 of the brands have been in the ranking since 2018, while 19 have moved up the league table
- Share prices of companies behind strong brands are protected in a ‘bear’ market and recover more quickly
- Between August 2014 and June 2022, the Sensex index gained 63.8%, while a portfolio of the most valuable Indian brands rose by 81.8%
- There are eleven consumer tech brands in the Top 75, which makes for 11% of the total brand value
Deepender Rana, executive managing director - South Asia, insights division, Kantar, said, “India’s leading brands have grown at an exceptional rate, despite global economic headwinds, putting the disruption from Covid-19 behind them. Indeed, they have both driven and benefited from the transformation in consumer and business behaviour as a result of Covid-19, especially where it relates to the use of technology. The challenge now is to sustain momentum as inflation bites worldwide and consumers and businesses adjust to the new normal. Brand owners will need to work harder to identify and build on what makes worth paying for and ensure ROI on their marketing expenditure to avoid a margin squeeze.”
Soumya Mohanty, managing director, insights division, Kantar, added, “Purposeful and sustainable brands are rewarded. Indian consumers look further than the brand attributes that affect them personally – they want brands to improve people’s lives and have a positive impact on wider society. They vote with their wallets, choosing brands they see as ‘doing the right thing’. Indian brands should have a clear view of their purpose, connect strongly with it by embedding it in their culture, talk about it in creative and powerful ways, and deliver on it – without fail.”
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