Bodycare International appoints Kajal Aggarwal as brand ambassador
Part of the brand's vision to reach a target of sales worth Rs 5,000 crore by 2030
May 18, 2023 04:49:00 PM | Article | Campaign India Team Share -
Bodycare International has announced the appointment of actor Kajal Aggarwal as brand ambassador for its kidswear category.
Aggarwal aims to foster stronger brand positioning for Bodycare International amongst its consumers and scale its sales growth.
Mithun Gupta, director, Bodycare International, said, “We are delighted to welcome Kajal Aggarwal to the Bodycare family. Over the years Bodycare International. has embraced comfort and perfect fit in all its products, and we are confident that her association with our brand will help us reach out to a wider audience. With her charming personality and impressive fan following, Kajal will help us create a stronger connection with our customers and drive brand awareness effectively. We are aiming to achieve a target of 5,000 crores by 2030, and to realise this vision, we are going forward strategically by aggressively investing in expanding the infrastructure and growing existing production capacity.”