Opinion
Sandeep Goyal
Sep 09, 2018

Blog: Naomi Osaka - a new star is born

Naomi Osaka not only won US$3.8 million in prize money but that is also most likely the start of her journey to become the highest paid female athlete in the world with off-court earnings expected to soar 10-folds from her current US$1.5 million to US$15 million over the next couple of years.

Courtesy: usopen.org

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Serena Williams: Inspiring brand lessons from the GOAT
Advertising
Aug 22, 2022
Nikita Mishra

Serena Williams: Inspiring brand lessons from the GOAT

Dentsu H1 2024 earnings: Japan grows with digital ad gains as APAC struggles with market challenges
Advertising
Aug 16, 2024
Rahat Kapur

Dentsu H1 2024 earnings: Japan grows with digital ...

How four brands are supporting Naomi Osaka as she takes a break from tennis
PR
Jun 03, 2021
Diana Bradley

How four brands are supporting Naomi Osaka as she ...

Cheques, challenges and change: Why VC still misses the mark
Advertising
Jun 24, 2025
Vinita Bhatia

Cheques, challenges and change: Why VC still misses ...

Just Published

Two sides of the bed: Insured versus uninsured
Advertising
21 hours ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Death by feedback: Why creative work keeps getting blunted
Opinion
21 hours ago
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
Advertising
21 hours ago
Campaign India Team

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.