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In his 25th blog for Campaign India, the author looks at how ad executives have earned their stripes and colours in fields that excite and enhance them
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The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
He will oversee client relations and content strategy.