Campaign India Team
Sep 16, 2009

Birla Sun Life gets Sehwag, Yuvraj to admit their insecurities

JWT has come out with a new TV campaign for Birla Sun Life Insurance's 'Wealth with Protection Solution' wherein the agency has got two cricketers - Yuvraj Singh and Virender Sehwag - to talk about their insecurities.The campaign’s expression ‘Jab tak balla chalta hai, thaat chalte hain. Warna…’ gives meaning to the insurance product being sold on the proposition that all one's plans will come true despite the ups and downs of life.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

8 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

8 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

8 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.