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Sep 16, 2009
Birla Sun Life gets Sehwag, Yuvraj to admit their insecurities
JWT has come out with a new TV campaign for Birla Sun Life Insurance's 'Wealth with Protection Solution' wherein the agency has got two cricketers - Yuvraj Singh and Virender Sehwag - to talk about their insecurities.The campaign’s expression ‘Jab tak balla chalta hai, thaat chalte hain. Warna…’ gives meaning to the insurance product being sold on the proposition that all one's plans will come true despite the ups and downs of life.
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