Big FM has elevated Praveen Malhotra to the post of chief business officer. Her main focus will be to provide top-tier service and increased productivity across the organisation as well continue to build the brand Big FM.
With over 23 years of experience across television, radio, digital and new media, Malhotra will be accountable on functions related to revenue, revenue assurance, solutions, brand marketing, customer marketing, client servicing and innovation. She has been the founding team member at the organisation as its first sales head and had worked across functions including learning and development.
Malhotra says, “It has indeed been a pleasure to be a part of the organisation since the beginning. Having a natural flair for sales, I look forward to add more value to the firm with my abilities in managing large scale business operations.”
Tarun Katial, CEO, Big FM said, “With her deep knowledge on our business, she will help us develop practices that will benefit in increasing business efficiency, manage costs effectively and deliver great services to our clients.”