Benetton India has appointed dX-cubic from the Dentsu Group to handle its digital business. The account was previously managed by Wavemaker.
Sundeep Chugh, MD and CEO, Benetton India, said, “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”
Divya Karani, CEO, dentsu X, said, “We are super excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”