Campaign India Team
Jan 24, 2020

Benetton appoints dentsu X-cubic to handle digital

Wavemaker handled the business prior

dX cubic is part of dentsu X
dX cubic is part of dentsu X
Benetton India has appointed dX-cubic from the Dentsu Group to handle its digital business. The account was previously managed by Wavemaker. 
 
Sundeep Chugh, MD and CEO, Benetton India, said, “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”
 
Divya Karani, CEO, dentsu X, said, “We are super excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.” 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

World For All targets discrimination against local pets

'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.

6 hours ago

Campaign India Digital Crest Awards 2020: Affle, ...

WATConsult (two), 22Feet Tribal WW, Auburn Digital Solutions, BC Webwise, Born Group, Dora Digs, FCB Interface, Fulcro, Happy Making Films, Kotak Mahindra Bank, Hashtag Orange, Schbang, SoCheers, Tally, Team Pumpkin, Thinkstr, Whirlwind and Zenith also win Gold

8 hours ago

Pine Labs appoints Gayatri Rath as chief marketing ...

Rath was consulting with the company for two years prior to this