New independent Bang in the Middle has announced the launch of its operations in the US market, with offices in Chicago and New York.
The agency has brought on board Saira Mohan as President, Bang in the Middle, USA.
In a statement announcing the launch, the agency said, "Bang in the Middle USA will help the growing ambitions of many mainstream brands who are not owned by MNCs but want to expand their ambit and enter India. Bang in the Middle will also help its clients like iYogi and Veen Waters to establish their brand in US."
The agency claims to be in conversation with a few brands in US, and some leading communication professionals to bring them on board.
“I am excited to partner this incredibly talented team in India and open up the opportunities in US for brands from India and open up Indian markets for brands in US” said Saira Mohan. “I have been in the world of branding and design for over a decade and I intend to fully bring that experience on table for all our current and potential clients,” she added.
“We have been clear from the start that we won’t be a single country operation. This is the next step in our evolution and we aren’t going to stop here. We are exploring some more opportunities in Asia and Europe, and we hope to expand into those markets. It’s time to demonstrate a brand new way of doing business, and what a better moment than India’s Independence Day to announce this,” said Prathap Suthan, Managing Partner, Bang in the Middle.
Bang in the Middle current clientele includes iYogi, Veen Waters, Hawktrack from Knoxx Global, Dulux Paints, Vimal and BigFlix.