Campaign India Team
Aug 16, 2012

Bang in the Middle launches two offices in the US

Brings on board Saira Mohan to head ops as president

Bang in the Middle launches two offices in the US

New independent Bang in the Middle has announced the launch of its operations in the US market, with offices in Chicago and New York.

The agency has brought on board Saira Mohan as President, Bang in the Middle, USA.

In a statement announcing the launch, the agency said, "Bang in the Middle USA will help the growing ambitions of many mainstream brands who are not owned by MNCs but want to expand their ambit and enter India. Bang in the Middle will also help its clients like iYogi and Veen Waters to establish their brand in US."

The agency claims to be in conversation with a few brands in US, and some leading communication professionals to bring them on board.

 

  

“I am excited to partner this incredibly talented team in India and open up the opportunities in US for brands from India and open up Indian markets for brands in US” said Saira Mohan. “I have been in the world of branding and design for over a decade and I intend to fully bring that experience on table for all our current and potential clients,” she added.

“We have been clear from the start that we won’t be a single country operation. This is the next step in our evolution and we aren’t going to stop here. We are exploring some more opportunities in Asia and Europe, and we hope to expand into those markets. It’s time to demonstrate a brand new way of doing business, and what a better moment than India’s Independence Day to announce this,” said Prathap Suthan, Managing Partner, Bang in the Middle.

Bang in the Middle current clientele includes iYogi, Veen Waters, Hawktrack from Knoxx Global, Dulux Paints, Vimal and BigFlix.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: Happy's Bodhisatwa apologises for being 'sexually inappropriate'
Premium
4 hours ago

#MeToo: Happy's Bodhisatwa apologises for being ...

Pens an open letter through which he accepts the consequences of his actions however severe they are

Premium
MMGB: Meet Grant and laugh at the 'trauma of a career in advertising'
Premium
13 hours ago

MMGB: Meet Grant and laugh at the 'trauma of a ...

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

Premium
Cindy Gallop: India's men must call out harassment too
Premium
14 hours ago

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.

Premium
#MeToo: COA's statement on Rahul Johri
Premium
14 hours ago

#MeToo: COA's statement on Rahul Johri

Allegations were made against Johri while he was at Discovery