Advertising Opinion
Babita Baruah
May 04, 2011

Babita’s Blog: Lead Kindly Light

Babita Baruah, vice president and client services director, JWT Delhi, takes lessons from theories of economics to figure out if those in advertising can inject some social benefit into the work

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

5 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

8 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

9 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

Babita Baruah to be VML India CEO
Advertising
Jan 11, 2024
Campaign India Team

Babita Baruah to be VML India CEO

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah
Advertising
Dec 14, 2021
Campaign India Team

Year-ender 2021: 'This year has memories that I ...

Epica Awards Sri Lanka: Babita Baruah, Rajdeepak Das among speakers
Advertising
Feb 26, 2020
Campaign India Team

Epica Awards Sri Lanka: Babita Baruah, Rajdeepak ...

A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
Advertising
Mar 18, 2024
Gunjan Prasad

A tribute to Fali Vakeel: Indian advertising's ...

Just Published

Salt Media Entertainment appoints Najia Khaan as director and producer
Media
6 hours ago
Campaign India Team

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

Johnson’s Baby launches ‘It’s Pure Love’ campaign celebrating modern parenting
Advertising
8 hours ago
Campaign India Team

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

Excellent Publicity celebrates 14 years by appointing 14-year-old CEO
Advertising
8 hours ago
Campaign India Team

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.

Digitally Inspired Media wins integrated mandate for Om System India
Advertising
8 hours ago
Campaign India Team

Digitally Inspired Media wins integrated mandate ...

Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.