Advertising Opinion
Babita Baruah
May 04, 2011

Babita’s Blog: Lead Kindly Light

Babita Baruah, vice president and client services director, JWT Delhi, takes lessons from theories of economics to figure out if those in advertising can inject some social benefit into the work

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Adani seeks single agency for INR 600-crore media overhaul

3 Adani seeks single agency for INR 600-crore media overhaul

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Johny Lever features in KFC’s new Feastival campaign

9 Johny Lever features in KFC’s new Feastival campaign

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

Babita Baruah to be VML India CEO
Advertising
Jan 11, 2024
Campaign India Team

Babita Baruah to be VML India CEO

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah
Advertising
Dec 14, 2021
Campaign India Team

Year-ender 2021: 'This year has memories that I ...

Epica Awards Sri Lanka: Babita Baruah, Rajdeepak Das among speakers
Advertising
Feb 26, 2020
Campaign India Team

Epica Awards Sri Lanka: Babita Baruah, Rajdeepak ...

Year-ender 2020: 'A shaky, unsure mind can never move mountains' - Babita Baruah
Advertising
Dec 22, 2020
Campaign India Team

Year-ender 2020: 'A shaky, unsure mind can never ...

Just Published

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Advertising
11 hours ago
Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
13 hours ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
13 hours ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
15 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.