Campaign India Team
Jul 27, 2021

AutumnGrey's Sahil Trehan exits agency and kicks off entrepreneurial venture

Trehan who was national head - digital strategy, marketing and emerging tech at AutumnGrey has announced the launch of Razorlabs

Sahil Trehan
Sahil Trehan
Sahil Trehan, former national head - digital strategy, marketing and emerging technology, AutumnGrey, has announced the launch of Razorlabs.
 
Razorlabs is a marketing technology company. Trehan is CEO and has co-founded it with Shubhankar Nath, CEO and founder, Razorpod, a digital marketing agency. RazorLabs will be focused on marketing and sales transformation. According to a statement, the company will also provide data driven solutions aimed at stronger returns on marketing investment and higher measurability.
 
Trehan said, “With the martech and consumer tech heating up further, I have been urging to enter this space, to enable marketing and sales to be even more effective and efficient, for businesses across sizes and segments. The core idea of Razorlabs is always going to be providing scalable solutions with data at the centre, further, powered by technology to make them localised, and customised to needs. The vision is to have a wide product portfolio across martech and consumer tech with a mix of both home grown and global partnerships."
 
Nath added, “As an entrepreneur, I’ve always been focused on leveraging the endless possibilities of layering technology with creative and data offerings. With RazorLabs, the intent is to leverage this amalgamation to drive stronger experiences across the customer journey and incremental value to the marketer.” 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Concept PR goes all in on AI with Concept X launch

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.

23 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

23 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.

1 day ago

Google Meridian: Campaign effectiveness or cost ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?