Sahil Trehan, former national head - digital strategy, marketing and emerging technology, AutumnGrey, has announced the launch of Razorlabs.
Razorlabs is a marketing technology company. Trehan is CEO and has co-founded it with Shubhankar Nath, CEO and founder, Razorpod, a digital marketing agency. RazorLabs will be focused on marketing and sales transformation. According to a statement, the company will also provide data driven solutions aimed at stronger returns on marketing investment and higher measurability.
Trehan said, “With the martech and consumer tech heating up further, I have been urging to enter this space, to enable marketing and sales to be even more effective and efficient, for businesses across sizes and segments. The core idea of Razorlabs is always going to be providing scalable solutions with data at the centre, further, powered by technology to make them localised, and customised to needs. The vision is to have a wide product portfolio across martech and consumer tech with a mix of both home grown and global partnerships."
Nath added, “As an entrepreneur, I’ve always been focused on leveraging the endless possibilities of layering technology with creative and data offerings. With RazorLabs, the intent is to leverage this amalgamation to drive stronger experiences across the customer journey and incremental value to the marketer.”