The Rediffusion group has announced the appointment of Asheesh Malhotra as executive director, Next.
Next is Rediffusion's agency that focuses on start-ups, fintech, e-commerce, edtech and e-health among others.
Malhotra moves from Dentsu India where he was executive vice president, branch head (Mumbai). This is his second stint with the agency, having worked at Rediffusion in 1999.
Sandeep Goyal, managing director, Rediffusion group, said, “In Asheesh, we have a true blue blooded professional who has worked across categories, domains, brands and geographies. I have personally worked with him during his earlier stint at Rediffusion when he was handling the Taj hotels business nearly 20 years ago. We again worked together when he led the Toyota business in Bangalore at Dentsu. Asheesh is client focused, strategically strong and very good with creative teams. The assignment at Next by Rediffusion is just right for him – a combination of innovation and experience."
Malhotra said, “This is my second innings at Rediffusion. I love the easy informality at the agency. Also the wide canvas afforded to everyone to do their best. Next by Rediffusion is a rare opportunity for me to create a completely new metaphor in advertising and communication. All soonicorns and unicorns, despite their size and apparent success, need a lot of help with brand building and ideation. We will do just that at Next by Rediffusion."
In a career spanning 25 years, he has also worked with Triton, Ogilvy, Lowe and Bates.
