Campaign India Team
May 17, 2012

ASCI's Consumer Complaints Council upholds complaints against 12 ads during March and April 2012

Most of the brands were in the healthcare and/or personal hygiene sector

ASCI's Consumer Complaints Council upholds complaints against 12 ads during March and April 2012

During March and April 2012, the Consumer Complaints Council (CCC) of ASCI upheld complaints against 12 advertisements, most of them part of the healthcare and/or personal hygiene sector.

The brands against which complaints were upheld were: Euro Fashion Inners and Vodafone (both for being likely to cause offence); Sareen Hair Clinic, Fit and Fine Slimming Centre and Beauty Clinic, Fair Pharma, Stoss Welle Healthcare and Shree Baidyanath Ayurved Bhavan (all for absence of supporting clinical information); Smart Careers (BBS/BBA) and Career Launcher (IIM Calls) (both for absence of proof of claim); Dainik Jagran (on the premise that city data cannot and must not be referred to as state’s data for one advertisement, and using visual aids to create the illusion of its leadership and gap between the newspaper brands in another); Pernod Ricard (visual depiction of a ‘bottle’ in Absolut ad, which goes against the ban on alcohol advertising).

During the month of March, the CCC also received complaints against advertisements of Perfetti Van Melle, Gulf Oil India, HUL’s Vim Detergent Bar, Cadbury India’s Perk Chocolate, Johnson’s Baby Top-To-Toe Wash, HUL’s Close Up toothpaste, Parle Mango Bite, Uninor, HUL’s Axe Shower Gel, and Tata Chemical Ltd’s Tata Swach Water Purifier. As these advertisements did not contravene ASCI’s codes or guidelines, the complaints were not upheld.

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Cadbury Celebrations gets Shah Rukh Khan to be a ...

Watch the brand film conceptualised by Ogilvy here

14 hours ago

British Airways flies the best Diwali gifts home

Watch the film conceptualised by Ogilvy here

15 hours ago

We want our users to step away from the world of ...

Campaign India catches up with the director – marketing, Amazon Prime Video, India, to learn more about a campaign the brand has just rolled out, the growth of the OTT segment in India, and more...

17 hours ago

Levi's hands Sanjeev Mohanty an additional role

To lead commercial operations for the USA and Canada