Campaign India Team
Apr 21, 2011

ASCI wins EASA honours for Best Practice in Education Sector Advertising

This is the second time its won this award

ASCI wins EASA honours for Best Practice in Education Sector Advertising

 

The Advertising Standards Council of India (ASCI) has won the Best Practice Bronze Award at the 8th edition of the European Advertising Standards Alliance (EASA) Awards. The council received this award for its work in the field of education and specifically for its guidelines to ensure trustworthy advertising for educational services.
 
This is the second time that ASCI has won this award, after it won it in 2007 for its campaign in collaborating with the Indian government to spread self-regulation and provide sufficient legal backstop. The campaign was supported by a strong awareness campaign for the self-regulatory organisation (SRO).
 
ASCI’s guidelines for advertising in the education sector were launched in December 2010. The common public and educational institutions contributed substantively in shaping these guidelines. The new set of guidelines takes note of the fact that a significant amount of advertising activity is currently happening in the education sector, reflecting the vast variety of educational programs being offered in the country. 
 
The EASA awards were presented on 6 April 2011 in Vienna in Austria during a three-day conference.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here