The Advertising Standards Council of India (ASCI) has won the Best Practice Bronze Award at the 8th edition of the European Advertising Standards Alliance (EASA) Awards. The council received this award for its work in the field of education and specifically for its guidelines to ensure trustworthy advertising for educational services.
This is the second time that ASCI has won this award, after it won it in 2007 for its campaign in collaborating with the Indian government to spread self-regulation and provide sufficient legal backstop. The campaign was supported by a strong awareness campaign for the self-regulatory organisation (SRO).
ASCI’s guidelines for advertising in the education sector were launched in December 2010. The common public and educational institutions contributed substantively in shaping these guidelines. The new set of guidelines takes note of the fact that a significant amount of advertising activity is currently happening in the education sector, reflecting the vast variety of educational programs being offered in the country.
The EASA awards were presented on 6 April 2011 in Vienna in Austria during a three-day conference.