Ascendas picks TBWA\India

Singapore-based Ascendas, a provider of business space solutions, has picked TBWA\India’s Bangalore office as their communications partner. TBWA\India won the business following a multi-agency pitch. The agency will be working on the communication for a new mall called 'Park Square'.
 
Commenting on their association with TBWA\India, Thomas Teo, chief executive officer, Ascendas India, said, “India is one of the key markets for Ascendas and has grown significantly. With increased activity in the cluttered mall space in Bangalore, our task will be to provide a unique experience to our audience with the launch of Park Square Mall. TBWA’s disruptive thinking and their creative approach will give our brand the necessary thrust to stand out.”
 
Commenting on the win, Nirmalya Sen, managing director of TBWA\India added, “Needless to say we are delighted. Co-creating ‘Park Square’ as a differentiated mall brand is an exciting prospect. It will require disrupting conventions both in the real estate and retail segments.”
 
Arindam Sengupta, vice president, TBWA\India South, added, “We are delighted the client believed in our disruptive approach. We made a Media Arts presentation at the pitch, which identifies the brand’s belief, and how the brand should behave across various touch points to reflect that belief. Bangalore should soon see a 360-degree campaign launching the Mall.”