Campaign India Team
Dec 14, 2012

Arvind brings surf wear brand Billabong to India

Global brand from Australia extends presence to India

Arvind brings surf wear brand Billabong to India

 

Arvind Lifestyle Brands has announced the signing of an exclusive distribution agreement with surf lifestyle brand Billabong in India. Arvind will market Billabong’s products through standalone stores and shop-in-shops.

J Suresh, managing director and chief executive officer, Arvind Brands and Retail, said, “We are delighted to sign the distribution agreement with Billabong, one of the world’s largest surf wear brands with a turnover of $ 1.5 billion. Billabong is strongly focused on youth and is ideal for the Indian market which has the largest youth demographic in the world.”

Elaborating on the brand, he said, “Billabong is a sportswear brand which is positioned on surfing lifestyle. Apart from making surfing products like surf boards they also make entire casual wear apparel and youth accessories.”

This niche segment (outdoor sports and lifestyle) in India already has players like Quiksilver and Roxy. Reliance Brands bought both these brands into the country last year. This segment targets urban youth in the age group of 16 to 25 years with an aspirational lifestyle.

Earlier in the year, Arvind Brands had acquired the business operations of British fashion retailers Debenhams and Next and American lifestyle brand Nautica in India from Planet Retail.

Source:
Campaign India

Related Articles

Just Published

17 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

22 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

23 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

1 day ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’