Campaign India Team
Dec 14, 2012

Arvind brings surf wear brand Billabong to India

Global brand from Australia extends presence to India

Arvind brings surf wear brand Billabong to India

 

Arvind Lifestyle Brands has announced the signing of an exclusive distribution agreement with surf lifestyle brand Billabong in India. Arvind will market Billabong’s products through standalone stores and shop-in-shops.

J Suresh, managing director and chief executive officer, Arvind Brands and Retail, said, “We are delighted to sign the distribution agreement with Billabong, one of the world’s largest surf wear brands with a turnover of $ 1.5 billion. Billabong is strongly focused on youth and is ideal for the Indian market which has the largest youth demographic in the world.”

Elaborating on the brand, he said, “Billabong is a sportswear brand which is positioned on surfing lifestyle. Apart from making surfing products like surf boards they also make entire casual wear apparel and youth accessories.”

This niche segment (outdoor sports and lifestyle) in India already has players like Quiksilver and Roxy. Reliance Brands bought both these brands into the country last year. This segment targets urban youth in the age group of 16 to 25 years with an aspirational lifestyle.

Earlier in the year, Arvind Brands had acquired the business operations of British fashion retailers Debenhams and Next and American lifestyle brand Nautica in India from Planet Retail.

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

11 hours ago

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry

12 hours ago

upGrad files trademark infringement suit against Scaler

The suit has been filed in the Delhi High Court as upGrad accused Scaler of using its brand name on Google Ads

15 hours ago

Live blog: News updates - week of 29 November

In the news: IOS Sports & Entertainment, One Life Studios, Pogo, St Botanica