Apollo Tyres' new website aims for more transparency

Apollo Tyres, which recently underwent a repositioning effort, has unveiled its new website in an exercise that the company calls an attempt to reflect the structural changes that the brand has gone through in the past three years. The site has been created by theIdeaWorks. It consists of five landing pages. The first is for India, second for its Corporate site, a third for Europe and a fourth for South Africa. The fifth is for other markets.