Anant's Blog: Percept’s 25 years, Lots untold

Percept completed 25 years sometime last week. That’s a lot of years.The agency has had a charmed life, with ups and downs, but always bouncing back from the downs.Percept, along with AdFactors, Clea, Concept, Pressman and the like, has done a lot more in helping their customers than many of you would remember. In the first flush of the reforms in India, these were the agencies in the midst of creating brands that would attract the retail investor on the stockmarket.