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When I got my first job in advertising sales at STAR TV, the going was easy. I watched all the channels that I was selling (STAR Plus, Channel [V], BBC and Prime Sports). I watched STAR Plus as well; those days STAR Plus was all English, almost a clone of the STAR World of today. Channel [V] had more than a smattering of western music, and all the VJ links were in English.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.