Anant's Blog: Of audiences and Colors and Mills & Boon

When I got my first job in advertising sales at STAR TV, the going was easy. I watched all the channels that I was selling (STAR Plus, Channel [V], BBC and Prime Sports). I watched STAR Plus as well; those days STAR Plus was all English, almost a clone of the STAR World of today. Channel [V] had more than a smattering of western music, and all the VJ links were in English.