Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 21, 2009
Anant's Blog: Of audiences and Colors and Mills & Boon
When I got my first job in advertising sales at STAR TV, the going was easy. I watched all the channels that I was selling (STAR Plus, Channel [V], BBC and Prime Sports). I watched STAR Plus as well; those days STAR Plus was all English, almost a clone of the STAR World of today. Channel [V] had more than a smattering of western music, and all the VJ links were in English.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Media
Dec 29, 2025
Media’s year of reset and recalibration
Media
Apr 14, 2010
Anant's blog: GECs and the IPL monster
Media
Dec 24, 2025
Campari Group appoints global media agency
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
Advertising
2 hours ago
Balaji Wafers appoints Creativefuel as social and ...
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
Opinion
5 hours ago
From spectacle to substance: what CES 2026 revealed ...
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
The Work
5 hours ago
When the son walks his mother down the aisle
Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.
Advertising
6 hours ago
The new battleground for brand loyalty
Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).
