Amit Malhotra to join HBO Max as MD for India and Southeast Asia
Moves from Disney+
Jun 04, 2021 04:31:00 AM | Article | Campaign India Team
WarnerMedia has announced the appointment of Amit Malhotra as managing director for HBO Max for India and Southeast Asia.
Malhotra will report to Johannes Larcher, head of HBO Max International. He will be responsible for the rollout and management of WarnerMedia’s direct-to-consumer platform in Southeast Asia, along with the responsibility for the management of HBO GO, WarnerMedia’s existing OTT streaming service in eight territories across Southeast Asia.
Under Malhotra’s leadership, WarnerMedia expects to launch HBO Max in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam in the future. He will also be responsible for exploring possible opportunities to launch HBO Max in India.
He moves from Disney+ where he was regional lead for Southeast Asia.
Larcher said, “With our upcoming launch across Latin America on 29 June and our plans for Europe on the horizon, we turn our sights toward Asia, where we have an incredible opportunity to bring HBO Max to millions of new fans who are just as excited about streaming as our audiences in the U.S. Amit’s experience launching streaming services in both mature and emerging markets across Southeast Asia and the surrounding region makes him the ideal leader to plan and oversee the rollout of HBO Max and its expanded content offering and platform experience.”
Malhotra said, “I am delighted to be part of the incredible team at WarnerMedia in Asia as we look at bringing HBO Max to this region. WarnerMedia’s brands including DC Universe, HBO and Cartoon Network are extremely popular with passionate fans and audiences across this region. With a focus on consumers, our goal will be to bring all of these brands and content together in an exciting new world-class streaming experience, as we move into the future with HBO Max.”