The Asian Marketing Effectiveness & Strategy Awards for effective marketing strategies, has received a record number of entries for the 2014 edition.
1,208 entries from 20 countries are in the fray, up 37 per cent from 2013. Entries submitted are in the four main sections of Effectiveness, Digital Strategy, Data & Analytics and Media Strategy.
Andrea Hayes, festival director, AMES, said, “The level of entries, both in terms of number and quality, is testament to the region’s growing expertise in delivering real results for their clients. The winners of these awards will be the work that has truly pushed boundaries and achieved outstanding results. We look forward to celebrating and honouring the winners, as decided by the juries, at the AMES Awards.”
The entries will now be judged and shortlisted by four juries. The Data & Analytics jury is led by Elaine Rodrigo, global director, consumer insights and strategy, Mondelez International. The Digital Strategy jury is presided over by Andrew Knott, VP of digital and media, McDonald’s APMEA. The Effectiveness jury isheaded by James Thompson, global managing director, Diageo Reserve. And the media strategy jury is led by Rahul Welde, vice president of media, Unilever Asia, Africa, Middle East, Turkey and Russia.
Winners will be revealed at an awards ceremony on 29 May at the St Regis Singapore. Spaces are still available for the Awards and can be booked through the website at www.ames.asia.
(The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket, publishers of Campaign India.)