Akshaya Homes appoints 1pointsize as its ad agency

Chennai-based 1pointsize has won the creative duties of Akshaya Homes after a multi-agency pitch. Orchard was the incumbent agency. The account is estimated to be around Rs 8 crores, with the realty company planning to extend their footprint beyond Tamil Nadu this year.

Confirming the news, T Chitty Babu, chairman and chief executive officer of Akshaya Homes, said, “Akshaya has always been a trendsetter in real estate advertising in Chennai. We were looking for a creative partner with the firepower to take our brand to the next level. And 1pointsize fit this requirement to a tee, as they have the width and depth of experience in delivering clutter breaking creative solutions in the lifestyle and realty category.”

Sharad Haksar, chief executive officer of 1pointsize, said, “We normally don’t believe in pitching. But for a few brands we do make an exception. Akshaya is one such brand. We are quite happy to have won the account. Our focus will now be on shaking up the market and creating an aura of likeability around Akshaya.”