Saloni Arora
Aug 22, 2024

AI in marketing: Where tech meets human emotion

The brand marketing consultant notes that while tech evolves, human emotion and creativity remain at the heart of great marketing. The future belongs to campaigns where AI enhances, not replaces, human insights.

As AI becomes more prevalent, consumers are demanding transparency. Image source: Freepik

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 hour ago

Folding logos into logos isn’t leadership

Glassbox Ventures’ founder and CEO instead equates it to delay dressed as design.

2 hours ago

When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.

4 hours ago

Campaign roundup: Week of 30 June

The latest ad films and campaigns from brands like Sleepfresh, L&T Finance, Airtel, IIFL Finance, Gulshan Kumar & T-Series, Anurag Basu Productions, and more, in our weekly roundup.

16 hours ago

Rob Reilly at Cannes 2025: Why advertising needs ...

WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself