In a quiet year otherwise, Grey India looked at solving market place challenges by leveraging the strength of the Indian woman. Examples for this came through campaigns for the Indian Air Force (ek ladki hoon mein) and Dell (ek behtar kal ka aarambh).
New clients that were signed in 2017 included Raymond. Dell and Indian Oil engaged the agency in projects too. The losses for the year included the digital duties for Mondelez Biscuits, Mondelez Silk and Piramal.
Country head(s): Sunil Lulla, chairman and MD (moved on in 2018); Sandipan Bhattacharyya, CCO, Arun Raman, national planning head; Yash Samat, EVP and MD - team P&G India; Anjali Gupte, CFO, Shilpa Chitre, head - human resources; Samir Chadha, SVP - Grey Works; Ketan Desai, president - North; Vishal Ahluwalia, SVP and office head, Bengaluru; Vineet Singh, SVP and office head - Mumbai; Samta Datta, VP - team P&G, Berkshire Hathway and new business development
Grey India launched a ‘tissue session’ for all projects and business acquisitions it had in 2017. The agency claimed that this helped it with the strategy and creative development of ideas for new clients.
Sandipan Bhattacharya was among the five Indian jurors who emerged safe while judging in Las Vegas (for the London International Awards) when terror struck.
Global Kids Council
Grey India was one of the six countries to participate in its global initiative for UNICEF’s ‘Global Kids Council’. India mentored Raseel Arora, who co-developed the India ScoreCard campaign, which aims to make every single Indian proud of their daughter’s achievement. This was globally launched on 20th November 2017, (World’s Children’s Day).
Among awards won during the year was a Bronze at The One Show.