A lot of the technology applied to customer experiences has largely been to creating engagement and the ‘wow’ factor. This is where Fractal Ink saw an opportunity to make a difference.
Take the case of putting AR and VR technologies into use. In 2017, the agency made the beginning towards using these technologies to solve real business problems that will have a direct impact on the client’s balance sheet. It's already worked on some cases that are not yet in the public domain.
Agency Report Card 2017Fractal Ink |
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2017:
C- |
2016:
N.A. |
Country head/s: Tanay Kumar |
Ownership: 90 per cent (Dentsu Aegis Network) |
One of the things that the agency pays special attention towards is the visual design skills of its team members. This led to the creation of the "Visual Design Pathshala", a series of workshops that are designed to hone the visual design skills of the team.
These bi-monthly sessions have a different format, each time they are held. It can vary from looking at some of the latest design projects from across the world and analysing them, to theory classes on principles of visual design to workshop oriented sessions where the team is set a specific task and is then evaluated by the creative director.
Other learning initiatives are in the form of informal Friday sessions that allows the team to share their knowledge with each other. This is important from the agency's point of view, as the world of experience design changes extremely quickly and the best way for the team to keep up is by being exposed to what other designers at the agency are doing. Hence one project is showcased every Friday – right from the brief, the objectives, the challenges faced, the discussions had with the clients and the eventual solutions.
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No IoT of doubt
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