Aegis Media's out-of-home arm, Posterscope, is all set to start operations in India. Headquartered in Mumbai, the agency will be led by Haresh Nayak, an OOH veteran. Sushil Pandey has been selected to lead the West and South and Vinay Goel to lead the North zones.
Posterscope will bring in its mapping tool, Prism Map, to India to identify and map out of home media options from hoarding to street furniture sites in the top 32 cities, including metros, mini-metros and tier I towns. "Every site will be classified, rated, recorded visually using video-based tools and monitored periodically," said Nayak.
The agency will also introduce Prism Creative, an international Posterscope tool, through which the client can be shown the simulated site. Other tools like Prism Plan, Prism Postar and Prism Monitor will also be unveiled. "Launch of Posterscope is a big step for us in getting Aegis Media India to its truly deserved leardership position" said Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media.
Aegis Media comprises Carat, the leading media Buying and Planning giant, Posterscope, the leading OOH company, Isobar, the world's number one digital company and Vizeum.