Posterscope, an arm of Aegis Media, specializing in OOH, celebrated its third anniversary on 16 September 2011. In tandem with the nature of the business, the agency took the celebration literally out of closed rooms, onto a 40-feet high hoarding.
Speaking on the occasion, Ashish Bhasin, chairman India and chief executive officer South East Asia, Aegis Media, said, " In the last three years, Posterscope has grown from an organisation that started with six to seven people to a 92 people organisation spread across 25 cities in India. We have made co-specialisations in four different areas of OOH including retail space and airport advertising."
Haresh Nayak, managing director, Postercsope India said, " Our presence across Traditional OOH, Retail, Digital OOH, Digital Retail, Airports and International campaigns have helped usin scalable and consistent growth. We would like to thank some of our key clients like Philips, P&G, U B Group, ABD, Renault, Blue Star, Essar, Intel, Bharati AXA, Ray Ban, India Bulls, for helping us reach this scale and position of strength.”
Bhasin added that in the next three years they plan to make Posterscope the top player in its segment by bringing in best global tools customised for India. Their aim is to be present in every state capital by that time.