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What other conclusion can one reach when The Economic Times, in one week, does a breaking news story on page one, and, three days later, has the Abbys report as the lead story on page one as well? The Abbys story was found by the editor to be more important, for example, than the cabinet reshuffle at the centre which saw six ministers being dropped and being replaced largely by the Congress’ youth brigade.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.