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What other conclusion can one reach when The Economic Times, in one week, does a breaking news story on page one, and, three days later, has the Abbys report as the lead story on page one as well? The Abbys story was found by the editor to be more important, for example, than the cabinet reshuffle at the centre which saw six ministers being dropped and being replaced largely by the Congress’ youth brigade.
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At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.