Ananya Saha
Mar 21, 2014

ad:tech 2014: Consumers switch screens seamlessly - can marketers keep pace?

Yahoo’s Gurmit Singh, Samsung’s Tarun Malik, Micromax’s Shubodip Pal, SET’s Nitesh Kripalani, Citi’s Sanjeev Kapur and Intel’s Sandeep Aurora discussed planning in a multi-screen world

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

2 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

3 hours ago

Hiring without the hustle: SuperStuff.ai rewires ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.