Adland Rockstars: Shormistha Mukherjee

This week's Adland Rockstar is: Shormistha Mukherjee, creative director, Saatchi & Saatchi

 

 

1. Why did you get into advertising?
Because I loved the idea of working with underprivileged people.

Because it pays fabulously.

Because every child dreams of the day when he’ll crack a great idea for a fungal cream.

And if you don’t believe any of the above, you should be ashamed of yourself.
      
2. One thing you love about your job?
There is not one boring day here. You try and solve so many different things. You work with so many sharp people. And finally, there is no formula. You have to start afresh on every job. I love it.
 
3. One thing you hate about your job?
“We don’t know what to do with this thing, so it must be a creative challenge.” Dude, it’s not a rattlesnake, it’s a problem. Use your head; don’t just chuck it at someone, and jump out of the way.

4. If it wasn't for advertising, what would you be doing?
I’d be a carpenter on Monday. A dance instructor on Tuesday. A detective on Wednesday. A hairdresser (only the fringe, thank you) on Thursday. And yes, I’d switch to a four day week.
      
5. One seemingly bizarre brief you'd want to execute some day?
Excuse me? Have you ever worked in advertising? Bizarre brief you’d want to work on some day? It happens everyday. Try this. It’s a real brief: Paint the Inspiring Big Picture to invite the inspired.

Note: My friend Juju has been saving this one for years. Finally the masterpiece has been unleashed on the world.
      
6. A campaign you wish you'd done?
There are so many. But right now it would probably be the one for Tourism Queensland, The Best Job in The World. Simple and outstanding.
      
7. One person outside of advertising you want to have dinner with? Why?
Guy Ritchie. He’s brilliant. And if I have dinner with him, I’ll be able to convince him to let me take a look at Sherlock Holmes. There are too many months to December.