Advertising Marketing
Arati Rao
Nov 04, 2011

AdAsia 2011: “Creative adaptability the solution to uncertainty”: Indra Nooyi

Nooyi, chairman and CEO of PepsiCo, delivered the valedictory note at the end of AdAsia 2011, and offered her five thoughts on how to deal with uncertainty

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Piyush Pandey dies at 70; the industry mourns a legend

3 Piyush Pandey dies at 70; the industry mourns a legend

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

Bingo! turns ‘Big No’ into its boldest punchline yet

6 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

7 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

8 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

9 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Related Articles

Indra Nooyi to be a Keynote Speaker at AdAsia 2011
Advertising
May 18, 2011
Campaign India Team

Indra Nooyi to be a Keynote Speaker at AdAsia 2011

AdAsia 2011: Organisers announce the list of speakers
Advertising
Sep 09, 2011
Campaign India Team

AdAsia 2011: Organisers announce the list of speakers

AdAsia 2011 commences in Delhi
Advertising
Nov 02, 2011
Campaign India Team

AdAsia 2011 commences in Delhi

AdAsia 2011: Day 3 Round-up
Advertising
Nov 04, 2011
Campaign India Team

AdAsia 2011: Day 3 Round-up

Just Published

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India
Advertising
10 hours ago
Campaign India Team

Marico awards its integrated media mandate to ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

Toilet soaps dominate TV advertising in 2025: TAM AdEx
Advertising
15 hours ago
Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Coca-Cola reignites AI ad debate with new holiday campaign
Advertising
15 hours ago
Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

The great escape? What they don’t tell you about going independent
Opinion
15 hours ago
Edward Usher

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.