Featured this week is a photograph clicked by Tim Tadder
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Continuing the segment for visualisers and advertising photography enthusiasts, this week's pick is a photograph by Tim Tadder for Bentyne chewing gum. The advertisement has been created by Ogilvy Cape Town.
(More advertising photography images from around the world can be found at www.oneeyeland.com)
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
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As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
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While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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