The Advertising Club’s Media Review will be hosted on 13 October 2016 in Mumbai.
The Review will be presented by Jonah Goodhart, CEO and co-founder of attention analytics company Moat, and Shashi Sinha, CEO of IPG Mediabrands India.
Goodhart will address the subject of 'Viewability: The Big Challenge of Digital measurement'. Sinha will speak on 'Growing India’s Adex with Measurement'.
The review will throw light on the growing significance of viewability in digital advertising.
Raj Nayak, president, The Advertising Club, said, “The media environment is very dynamic and constantly evolving with new trends and innovations. It is imperative for us to stay ahead of the curve on adopting new trends while also pioneering new game changer ideas and initiatives. Knowledge platforms like the Media Review is a great enabler and allows all who are part of this industry to be aware, stay innovative and stay relevant."
Sinha said, “An impactful campaign is one that is creative, innovative and aligns to the business objectives. Measurement is imperative to be able to assess value and impact of the campaign in effectively delivering on the brand's message. Also, measurement helps provide qualitative insights allowing brands to fine tune their messaging and achieve significant optimisation for their spends.”
The Media Review has been an annual property of The Advertising Club since 2005.