Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jan 25, 2016
A view from Dave Trott: Clue tip
The author underlines the need to question seemingly scientific hypotheses
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Nov 27, 2023
Dave Trott's blog: Play the advantage
Advertising
Dec 19, 2023
Dave Trott's blog: A crap idea
Opinion
Aug 29, 2023
Dave Trott's blog: Who are we fooling?
Just Published
Advertising
22 hours ago
Arthur Sadoun on ‘massively increasing gap’ on ...
Publicis CEO spoke to Campaign at Q2 results.
Advertising
1 day ago
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
+announced+that+Sandeep+Mehrotra%2c+head+of+ad+sales+-+network+channels%2c+will+exit+the+company+for+personal.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Dentsu Lab in India trades innovation theatre for ...
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
Advertising
1 day ago
KIT Global pushes ‘minimum viable data’ for smarter ...
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
