DDB Mudra Group's 22feet Tribal Worldwide has bagged the digital marketing mandate of Spotify India following a multi-agency pitch.
Gaurav Magotra, business head - West, 22feet Tribal Worldwide, will lead the business.
Magotra said, “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”
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