Watch the campaign conceptualised by J. Walter Thompson here
HOW TO START A PLANE ? from senthil kumar on Vimeo.
This spot went on air a couple of months ago, but it's escaped our attention given the brand is present only in three Southern States.
It's fun enough to bust the Monday morning gloom. Dig the sound track!
Have a fun week ahead.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
