Radhika Joshi
Feb 28, 2013

Video: IAA’s VOW Gender Sensitisation Seminar in Mumbai

Campaign India asked delegates if ads can move away from mirroring society, for the sake of not stereotyping women

The India Chapter of the International Advertising Association (IAA) hosted a seminar for gender sensitisation to prevent violence against women (VOW) in Mumbai recently.

The seminar focused on portrayal of women in ads, among other things. Stereotyping them was being done unconsciously, said speakers.

Campaign India asked delegates if ads can move away from mirroring society, for the sake of not stereotyping women

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

6 hours ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

7 hours ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.