Campaign India Agency Report Card 2010: Draftfcb+Ulka

Type of agency: Advertising

Company ownership: IPG

Key personnel: Anil Kapoor, chairman emeritus, Arvind Wable, executive director and CEO - Delhi, M G Parameswaran (Ambi), executive director & CEO - Mumbai, Nagesh Alai, executive director & CFO, K S Chakravarthy (Chax), NCD, Nitin Karkare, COO - Mumbai, Sanjeev Bhargava, COO - Delhi

Accounts won: Tata Indicom, Walky, Abbott PediaSure / Ensure, DigeneFastMelt, Godfrey Philips, Lemon Mobiles, ICICI Bank RLG, Air India, Hero Honda Common Wealth Games (CWG) 2010 Campaign, Piramal Life Sciences, Astra Zeneca  

Accounts lost: Zee News

The agency had a good year with the consolidation of Tata Teleservices mobile brands, with the wins of Tata Indicom, Tata Docomo and Walky. Adding to the winning streak, the agency also added a diverse set of accounts like Abbott Nutrition (PediaSure / Ensure), ICICI Bank RLG, Godfrey Phillips, Piramal Life Sciences, Lemon Mobiles and Air India to its portfolio. Kartik Smetacek joined the agency as creative director, which was vacated by Romeen Yarkhan earlier in the year.  In the awards front, the agency managed to mark its presence in the medal tally with its work for Tata Docomo being awarded a Creative Abby at Goafest, followed by the Grand Effie and other top category awards in the Effies. Overall, it has been a pretty good year for the agency which is on its way to complete 50 years in February 2011.

How Campaign India rates the agency: 8

How Draftfcb + Ulka rates itself: 9

2010 was a great year for DraftfcbUlka where the agency won some significant new business, created landmark campaigns for its clients and built on its core base of intellectual capabilities. Strong new account wins came in the form of the consolidation of Tata Teleservices mobile brands, making it their lead agency.  A very spirited campaign announced Hero Honda’s association with the CWG, 2010. Work on Hero Honda, Whirlpool, Amul, Wipro, ITC, SC Johnson and HCL continued the tradition of strong strategy focus coupled with clutter-breaking creative.  The agency’s planning and consulting team completed the second nationwide study of automobile consumers, AutoMood II that threw up some powerful insights which will help in formulating future strategies.

As the agency gets ready to celebrate its 50th birthday in February 2011, DraftfcbUlka is indeed in a very strong position to live up to its promise to its clients: “Building business today and Building brand value over time” for another 50 years and beyond.